Websites that don’t connect with other sites within the network will be forgotten by the network!
Best Case Scenario.
The best links are naturally earned.
To receive such links would be the result of you being:
- An authority on your subject.
- Your articles are regularly published on other websites.
- You are quoted and your views carry weight.
- Your blog posts are heavily “liked” and “re-tweeted”
- Your content has legs and is able to spread your word under it own energy.
- Your Website has lots of trust and authority.
Congratulations you have achieved link nirvana.
That’s okay, because now we have a target – right.
To get there will require some application on your part and maybe a strategy or two.
This is going to require some serious thinking!
Why do we want links to our site.
Good quality links = traffic to your site.
Not solely because people click on the links and arrive at your site.
SEARCH ENGINES SEE QUALITY LINKS AS VALIDATION OF YOUR SITE AND YOUR SITE WILL CLIMB UP THE RANKINGS!
We are not interested in getting links from a websites “links page” buried within dozens or hundreds of other links.
This is seen as being in a “bad neighbourhood” because these pages will take links from anyone regardless of trust and authority and bad links are very contagious.
This type of link will do you more harm than good.
Contextual (relevant) Back Links.
A link that appears naturally within a passage of text and linking back to you.
That link being on a website releavnt to your sector and having a good deal of trust and authority.
Okay so how does that happen?
Here are your options
Pitching the idea of contextual back links, in the form of guest posting, to owners of high ranking websites in your sector.
getting them naturally, without having to ask!
The second option sounds great but that is not going to happen any time soon.
In both cases what you need is a reputation, the best one you can lay your hands on!
So how do you get one of those?
CONTENT = REPUTATION
GREAT CONTENT = A GREAT REPUTATION
FANTASTIC CONTENT = A FANTASTIC REPUTATION
That all sounds great and kind of poetic but seriously if you can produce fantastic content I guarantee doors will start opening for you.
Here’s my post on writing better content – What the best website do.
However quality posts are not written in 10 mins, better to post 1 quality post a month then 15 post containing your thoughts of the day.
SO WHAT’S THE BOTTOM LINE?
You have to produce better content
and you going to have to get your work out there.
Adding content to your site and telling your friends on facebook is not going to get you anywhere.
You are going to have subject your content to true scrutiny and accept the consequences – remember when you make your website successful – you will have no one to blame but yourself!