Don’t blow all that hard work by not being open and honest about who you are.
Call me old fashioned:
but I want to know who I am doing business with.
Five minutes ago I had never heard of you.
Now you want me to hand over some of my hard earned cash!
That’s like proposing on a first date…….Taxi
And it gets worse:
Not a single picture of a human being on your website.
Don’t forget it’s all about:
Getting KNOWN, LIKED AND TRUSTED.
So making it clear exactly who you are as quickly as possible is a probably a good idea, right.
From the very first moment that visitors lands on your site you should be focused on building trust whilst being aware that you have to do this for two different audiences.
Many websites think that this can be achivied by displaying a “money back guarantee” and some highly dubious testmonials.
Referers that continually repeat the company’s name are a dead give away. People don’t talk like that.
Building trust is incredible easy and is great for business.
In a nutshell you have to increase your PERSONAL BRANDING and display a body of work that proves that you KNOW WHAT YOU ARE TALKING ABOUT.
That’s not going to be a problem is it?
Firstly here is a very quick guide. Followed by additional information about Personal Branding. Later on we will talk about Search Engines and trust.
Builds trust, breaks down barriers, keeps it real, provides a source of content and eases intitail contact from prospects.
Fancy some of that?
Personal branding is not an ego trip, it can really help your business and removes that giant leap of faith that might be required when making an initial purchase.
I highly recommend that any business with a website takes a serious look at personal branding.
You may not be the next Richard Branson but if you were, like Richard, you would be paying close attention to your personal brand.
Personal branding is not a short term proposition, for some ideas for developing a strategy, you should have a look at
Neil Patel’s Double your personal brand in six months
Also there is Luigi Centenaro who has created a great Personal Branding Canvas